Selling a Luxury Home?

Contact The Milito Group Today!

The best possible price in the shortest amount of time. How does @properties achieve it? Learn more about our highly effective sales and marketing strategies by exploring the following topics.

Critical Elements of the Sale

1

LISTING PRICE This is the number-one factor in the sale of your home. Our sales and marketing programs provide exposure to a large segment of potential buyers. The actual market value is then determined by what a buyer is willing to pay.

2

PROPERTY LOCATION The second most important factor in the buyer's mind is location. The proximity to area amenities and schools is typically a concern. In addition, street traffic, proximity to expressways and public transportation are considerations.

3	PROPERTY CONDITION Buyers look at the structural and mechanical integrity as well as the upkeep and cosmetic appeal of a property. Neutral décor, including floor and wall coverings, appliances and fixtures, offers the broadest appeal to potential buyers.	4	MARKET CONDITIONS Interest rates, competition from other properties, the economy and consumer confidence all influence the sale of your home. Each of these factors is beyond our control, so we must respond to these conditions with the appropriate marketing and price considerations.
5	CONTRACT TERMS The terms of a sale can make or break the contract. House sale contingencies, closing dates, and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid any confusion that could affect the sale.	6	MARKETING When the advertising exposure and positioning are done correctly, your home will sell more quickly and will command a higher price. Pay close attention to how your home is showcased in an advertisement, the publications in which it appears, ad the frequency with which the advertisment appears. Aggressive internet exposure is also essential.

First Impressions Are Important

The Approach

When a Realtor arrives at the home with a potential buyer, the first few seconds can literally make or break a sale. Make certain that the lawn, sidewalk, and landscaping are neat and attractive. In cold weather, the walkways should be clear of snow and ice.

The front entry area and front door should be warm and inviting. The area should be swept clean, and the door in good repair (painted, if necessary). A seasonally decorative touch can set the proper inviting tone.

Clean and sparkling windows help to maximize light entering the home. Keep curtains and window coverings open, whenever possible, to achieve a bright, open effect.

 The Surroundings

Faded or worn paint and wallpaper can create a drab effect throughout the interior. Spruce up, paint up, and touch up.

A cluttered look will make a room seem smaller than it really is. Remove extra furnishings wherever possible to give your home a clean, simple appearance. Remember, the buyer is trying to visualize how their furniture will fit in the home. Make it as easy as possible.

One of the first things a typical buyer looks for is adequate closet and storage space. Maximize the size of your closets by removing excess items and neatly arranging the remaining items.

Bathrooms & Kitchen

These are the most important rooms and should be clean and spotless. Potential buyers will invariably downgrade the desirability of a home if the kitchen and baths are less than spotless. Make sure everything shines!

Loose door knobs, doors that don't close all the way, screens off the track, and cracked window panes are all a part of everyday life except when you're selling your home. Little things undone can suggest neglect. To maximize your home's value, it's smart to fix these items.

Whenever possible, make sure lamps are on in areas of the house that are dark. Also, turn lights on in the basement, attic, and other areas a buyer will want to see.

Once the above items have been addressed, leave the selling to the agent. Agents know what your house has to offer and what a buyer is looking for. Agents also know how to sell. We recommend that sellers excuse themselves during showings so that the perspective buyers feel comfortable discussing the property.

Contact The Milito Group Today!